Lacrimosa is Latin and means: "the tearful one". Tears do not always mean something negative, they have many positive qualities. Tears mean: Joy, happiness, relief and love. They are the perfect qualities for a fashion brand.
This spot is based on three set-ups: one with a moving background, one with a black background and one with a hanging fabric and light background. Three different shot sizes were used in each set-up. In combination, this results in nine different stagings that showcase and highlight the clothing in a multi-faceted way.
![](https://cdn.myportfolio.com/04c23622-c907-4aa8-af24-4c3e1535b658/3d794fea-7359-4c94-b833-79b3cdaf5423_rw_1920.jpg?h=021a72005e564f18a92093df28bd7f6f)
![](https://cdn.myportfolio.com/04c23622-c907-4aa8-af24-4c3e1535b658/9fe47091-605b-4bb2-b8d1-7b18295f3ec6_rw_1920.jpg?h=97a99a35bc0e3a5dcb3bcb2f9e16eca8)
Edited and Directed by SILVAN MAXIMILAN HOHL Cinematography by JONAS STIRNIMANN Supervision by NICOLÒ SETTEGRANA