Lacrimosa is Latin and means: "the tearful one". Tears do not always mean something negative, they have many positive qualities. Tears mean: Joy, happiness, relief and love. They are the perfect qualities for a fashion brand.
This spot is based on three set-ups: one with a moving background, one with a black background and one with a hanging fabric and light background. Three different shot sizes were used in each set-up. In combination, this results in nine different stagings that showcase and highlight the clothing in a multi-faceted way.
Edited and Directed by SILVAN MAXIMILAN HOHL Cinematography by JONAS STIRNIMANN Supervision by NICOLÒ SETTEGRANA